Free ad design is offered through The St. Paul Publishing Company. This service is for clients who have existing ad copy, an ad concept and camera-ready artwork, including logos, photos, etc. Clients receive one proof and, if corrections are made, a final proof of the ad prior to publication. This service is also available for minor changes to existing client ads that are run with the St. Paul Publishing Company.
Professional Design Services
The St. Paul Publishing Company also offers professional design services for clients that need assistance with copy writing, getting their artwork in a camera-ready state and/or developing creative, results producing ads and ad campaigns. This service includes finding artwork, copy writing and ad design. Clients receive one initial proof and, if corrections are made, a final proof of the ad prior to publication. Fee is $20/hour. Clients receive one initial free consultation and an estimate of cost.
Approval and Error Policy
It is the client’s responsibility to proof each ad and give written approval via email or fax. The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of the advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.
Results of St. Paul Publishing Company’s December readership survey reveal why our newspapers are a great fit for your marketing plan. ·87.5% said that advertising in our newspapers is very valuable to them ·61.5% said that they read/respond to advertising in our papers often; 30.8% said sometimes ·91% said they want to see more retail and restaurant ads ·75% said they want to see more health and fitness ads ·66% said they want to see more service ads ·50% said they want to see more auto ads For national statistics that confirm why community newspapers such as ours are a valuable marketing partner, see the results of a Dec. 2011 National Newspaper Association survey at http://www.nnaweb.org/?/nnaweb/nnanews02/2475/
Recent studies show that community newspaper advertising is still your smartest marketing investment When it comes to effective advertising avenues, newspapers continue to be the industry leader. While larger daily newspapers have struggled in recent years, community newspapers continue to shine, and that’s because people crave well-written local news and feature articles about their neighborhood. At the St. Paul Publishing Company, we have a deep commitment to producing only local news and information that directly affects our market. As a result, you can be confident that our readership is exposed to your advertising message — our readers are your customers. SEE REPORTS
Creating ads that get RESULTS! Understanding the advertising process “I know that half of my advertising is wasted, I just don’t know which half!” William Wrigley SHOW ME HOW
Our newspaper group reaches over 37,500 homes and businesses in the St. Paul market, as well as the Hispanic audience of the Twin Cities. For more information, call 651-457-1177.
