Allow us to introduce you to 80,000 people
Grow your business through our diverse market
✔ TOTAL MARKET COVERAGE ✔ DIVERSE AUDIENCE ✔ PRINT + DIGITAL ✔ UNMATCHED CREDIBILITY
The Power of Community Journalism
While it’s true that circulation at daily newspapers has declined in the past two decades, community newspapers continue to shine because they are a trusted and valuable source of information on what’s happening in the reader’s immediate neighborhood. Our total market coverage model means every homeowner, family and individual in the communities we serve gets a paper delivered straight to their doorstep every month, and our website has no paywall. We take great pride in our responsibility to provide quality journalism that informs, entertains and inspires, and our ongoing readership survey reveals that people consistently act on news and advertising in our publications. We offer in-depth coverage on the most important issues affecting our communities and our readers are people who care deeply about what’s happening in their community — and they love to shop local.
According to a recent survey conducted by the National Newspaper Association, 150 million people read a community newspaper. They spend an average of 39 minutes with each edition, and 73% read all or most of each edition. They also share it with others, passing it on to an average of 2.3 people. Likewise, according to the National Telecommunications and Information Administration, a federal agency, one in five U.S. households are not connected to the Internet at home. If you’re using a digital-only approach, you’re missing a large segment of your market, especially people of color. Most interesting is that a majority – 58% – of the 24 million offline households say they have no interest in being online.
Thank you for choosing our media group as a cost-effective advertising medium. We sincerely appreciate the trust you’re placing in us and look forward to helping you grow your customer base and see a return on your investment. Get started today.
Advertising with us is easy. Simply follow these steps.
1. Choose your publication(s)
The St. Paul Voice
Circulation: 17,750 print + online
Distribution: Free to every home and apartment in St. Paul’s West Side, West St. Paul and Mendota Heights, as well as high traffic businesses. Includes zip codes 55107 and 55118.
Downtown St. Paul Voice
Circulation: 5,500 print + online
Distribution: Free to every apartment and condominium, and high traffic areas in St. Paul’s historic Lowertown district and throughout downtown St. Paul. Includes zip codes 55101, 55102.
South St. Paul Voice
Circulation: 10,200 print + online
Distribution: Free to every home and apartment in South St. Paul, as well as to high traffic businesses in South St. Paul. Zip code 55075.
La Voz Latina
Circulation: 10,200 print + online
Distribution: Free to every home and apartment on St. Paul’s West Side (zip code 55107), the Twin Cities most established Latino community, as well as to apartments, Latino businesses and other high traffic points in the St. Paul and Minneapolis metro area. We are the only Spanish-lanugage newspaper that is home delivered to the oldest and most established Latino neighborhood in the Twin Cities — St. Paul’s West Side. We also reach the Phillips and Powderhorn neighborhoods of Minneapolis, which have the next highest Latino populations in the Twin Cities. Zip codes include 55101, 55102, 55107, 55118, 55120, 55075, 55404, 55408, 55423.
2. Choose your ad size
- Print
– 1/16 page
– 1/8 page
– 1/4 page
– Half Page
– Full Page - Digital
– 300 x 250
– 300 x 600
– 970 x 250
– Skyscraper - Flyer Distribution –
from just 1 cent/home! - Sponsorship ($30/month)
- Business Builder ($40-$95)
- Community Celebration Package
- Hispanic Heritage Package
- Destination Downtown – view sample
3. Submit your ad
or inquire about free ad design
- Submit ads to info@stpaulpublishing.com. Must be in CMYK and as a high resolution PDF.
- Free ad design
– Call 651-457-1177 or
info@stpaulpublishing.com
Questions? Call us today.
Marketing Manager Jake Spitzack, 651-457-1177, jake@stpaulpublishing.com
“Thanks for your work. I love the paper!” -Collin R.
“I appreciate your journalism and reporting covering these communities. I am especially grateful for your approach to the diverse, timely, informative, and interesting topics you cover. News features, as well as local advertising, are an important part of my monthly reading.” – Judy P.
“I really love the fact that the Voice covers so many different topics that involve my interests…. The article writers are very thorough, easy to understand and put you at ease when reading them.” -Carol S.
“I appreciate your local journalism. Keep up the good work.” -John K.
Total Market Coverage Package
The best value to reach 80,000+ people
in print and online
Save 25-50%
What’s included:
✔ Monthly full color ad in each of our four publications – 31,650 printed copies home delivered to 77,000 people
✔ Monthly full color ad in each of our four e-editions
✔ Monthly website ad with hotlink to your site – 35,000 online impressions monthly; 3,000+ monthly readers of our website, e-edition and e-newsletter
✔ Latino and BIPOC market: 37% of our readership
View rate card for details
Advertising is an investment in your business.
We offer total market coverage of our distribution area, with access to 80,000 people in the greater St. Paul area and the Latino audience of the Twin Cities.
A respected and trusted medium – We’ve provided comprehensive coverage of the communities we serve since 1966 – over half a century! We know our market like nobody else. Those who read our newspaper are people who care about what’s happening in the community and are most likely to shop local.
Professional ad consultation – We know what it takes to make an ad successful. We offer free ad design and consultation to make sure your advertising gives you a return on your investment.
Experience – When you call the St. Paul Publishing Company, you’ll reach professionals who work in our community. We are a family-owned business and take great pride in offering first-class customer service and treating our clients like friends. Are you new to marketing? We’ll gladly take the time to explain the process. Have you been around the block? We’ll quickly give you the information you need to make the process quick and easy.
Frequency: Monthly
Demographics – Our publications provide total market coverage. View the demographics of our communities HERE
Mechanicals:
Six column tabloid newspaper
Full page dimensions: 10 1/4″ x 14″
• 1 column: 1 5/8 inches wide
• 2 column: 3 3/8 inches wide
• 3 column: 5 inches wide
• 4 column: 6 3/4 inches wide
• 5 column: 8 1/2 inches wide
• 6 column: 10 1/4 inches wide
Approval and Error Policy
It is the client’s responsibility to proof each ad and give written approval via email. The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of the advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.
Terms and Policies
Prepayment by credit card for first-time advertisers. When billed, payment is due in full in ten days of the date of the invoice. If payment is not received in 30 days St. Paul Publishing Company will put the charge on the credit card on file.
The publisher reserves the right to accept or reject any advertising material submitted for publication. No deviation from the rate card for any advertiser. The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of the advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement. The advertiser and/or advertising agency agrees to defend and idemnify the publisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement.