Cherokee Dental rebrands, relocates; expands MedSpa services
Ribbon cutting ceremony at Beyond Smiles DentaSpa.
Jake Spitzack
Staff Writer
In late August, Cherokee Dental & MedSpa rebranded to Beyond Smiles DentaSpa and moved from its longtime home on Annapolis Street to a newly renovated office about five minutes away at 34 Moreland Ave. E., West St. Paul. The new space is more than twice the size and will allow the business to offer more medical spa treatments, first offered in 2019.
“We had just one [private MedSpa] treatment room at our old location and now we’ve expanded to five,” said Beyond Smiles owner Dr. Joshua Vang, DDS. “I thought about doing it [rebranding] so many times, but Cherokee was such a household name that I did not want to move away from that. At this juncture in my career and in the office, we’ve grown so much that I think it was a perfect time to do it…. We’re doing something that’s totally different than what most dental offices are known for.”
A plethora of MedSpa treatments are available at Beyond Smiles including body contouring, skin tightening, scar tissue breakdown, laser hair removal, kinetic face lifts, Botox injections and wart removal. Last year, the clinic got a state-of-the-art machine that can do injections without the use of needles. Among its uses are injecting platelet-rich fibrin into the scalp to help stimulate hair follicles to promote hair growth. It also has a special machine that is used for skin tightening, red light treatment, skin hydration, and skin and muscle toning.
The dental side of the operation has expanded as well, increasing from five rooms to eight, including one surgical suite. Vang employs two other full-time dentists, and since 2019 the clinic has used laser technology rather than needles for numbing and other procedures. In addition to general dentistry, a few other services offered include same-day crowns, full mouth reconstruction, bridgework and porcelain veneers.
Cherokee Dental was founded in the early 1980s and Vang assumed ownership in 2008. Early in his career he worked for five years as an adjunct assistant professor at the University of Minnesota School of Dentistry and is now dipping his toes back into teaching. His new space features a room where he can host workshops to certify more of his staff and other health care practitioners in various MedSpa treatments.
For two years, Vang explored how to expand the former Cherokee Dental building or create an adequate space next door, but city zoning codes made those options unfeasible. He ultimately found the new office in July 2023 and immediately began a complete internal reconstruction and cosmetic overhaul. The space now boasts a luxury spa atmosphere, with MedSpa work taking place on the first floor and dental on the second. All patient chairs have a massaging feature as well as warming devices embedded in them.
“West St. Paul really is the heart and soul of our office, and I didn’t want to leave,” said Vang. “There are families that we’ve been seeing for decades. I’m coming up on my 20th year of treating as a dentist.
“The highlight of the office is the team that I’ve got here,” said Vang, who employs 16 hygienists, assistants and other staff. “My parents are part of my front desk team, as well as my wife who helps me spearhead a lot of the behind-the-scenes things…. I wanted to keep it that way, family-owned and run, and making sure that when folks come through, they don’t feel like a dollar sign. They’re part of a family that comes through and I’ve always stuck with that.”
Currently, dental work has a waitlist of six to nine months but there’s availability for the MedSpa treatments. For more information, call 651-457-6231 or visit cherokeedental.net.
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